Archive for February, 2010

Why Advertising is Failing on the Internet

Why Advertising is Failing on the Internet by Eric Clemons, March 2009 Advertising will fail for three reasons: There are three problems with advertising in any form, whether broadcast or online: Consumers do not trust advertising. Dan Ariely has demonstrated that messages attributed to a commercial source have much lower credibility and much lower impact [...]

Identity Theft Hits Record High

Identity theft hits record high Criminals use social networks, online transactions to gather victims’ information. By Elizabeth Strott on Wednesday, February 10, 2010 11:46 AM http://articles.moneycentral.msn.com/Investing/Dispatch/market-dispatches.aspx?post=1619799&_blg=1,1620847 More people in the United States are falling victim to identity fraud. A study by Javelin Strategy & Research showed that the number of victims jumped by 12% to [...]