SciTechBlog May 4, 2010 Internet Explorer losing grip on browser market Many people complain about Microsoft’s Internet Explorer. There have even been campaigns to kill old versions of the Web browser. But despite the haters, IE has always remained way on top. In June 2002, 95 percent of computers accessed the Internet through the product, [...]

Why Advertising is Failing on the Internet by Eric Clemons, March 2009 Advertising will fail for three reasons: There are three problems with advertising in any form, whether broadcast or online: Consumers do not trust advertising. Dan Ariely has demonstrated that messages attributed to a commercial source have much lower credibility and much lower impact [...]

Identity theft hits record high Criminals use social networks, online transactions to gather victims’ information. By Elizabeth Strott on Wednesday, February 10, 2010 11:46 AM http://articles.moneycentral.msn.com/Investing/Dispatch/market-dispatches.aspx?post=1619799&_blg=1,1620847 More people in the United States are falling victim to identity fraud. A study by Javelin Strategy & Research showed that the number of victims jumped by 12% to [...]

SUNDAY, JAN 17, 2010 09:00 EST Smaller Startups to Fuel M&A Fire in Mobile Ads This Year BY COLIN GIBBS The mobile ad space continued to heat up last week with Amobee’s acquisition of RingRing Media, a 2-year-old London-based startup, for an undisclosed sum. The move surely isn’t anywhere near the magnitude of Google’s $750 [...]

Facebook, Twitter users beware: Crooks are a mouse click away By Stephanie Chen CNN (CNN) — If you’re on Facebook, Twitter or any other social networking site, you could be the next victim. That’s because more cyberthieves are targeting increasingly popular social networking sites that provide a gold mine of personal information, according to the [...]

YouTube Monetizing More than 1B Video Views Per Week By Liz Gannes Gigaom Network When will YouTube be profitable? “In the not-too-distant future,” said Google CFO Patrick Pichette on today’s quarterly earnings call, same as he said last quarter. He did offer a “sound bite” to appease investors and industry watchers: “We’re monetizing more than [...]

The wave of Internet advertising that locally focused media companies have been surfing for five years has now peaked, and some media companies are starting to eat sand. For the first time since they began selling online advertising more than a decade ago, sales are in decline for the majority of legacy media companies, but [...]

As presented by Tim Ash of SiteTuners at Affiliate Conference Denver, CO June 2009. We won Tim’s book “Landing Page Optimization” in a drawing! #1 –  Call to Action not clear Visitor does not know what they’re supposed to do. How to order, what number to call, how to contact? #2 – Distracting Visuals Too [...]

In a bad economy, companies “batten down the hatches” to prepare for difficult times. Studies show 75% of U.S. companies respond by cutting back and prepare for a difficult period – deservedly so. One common mistake companies make in recessionary times is cutting back on their marketing and advertising budget – this is usually the [...]

Have you thought about advertising on social media networks such as Facebook, Twitter, MySpace, LinkedIn and others? A recent report by Borrell Associates provides U.S. Social Network Ad Spending Projections for 2009 – Local and National. Data on the top 5 social network sites is below: MySpace: Total Ad $ Rank #1, Total Local Ad [...]