http://articles.moneycentral.msn.com/Investing/Dispatch/market-dispatches.aspx?post=1619799&_blg=1,1620847

More people in the United States are falling victim to identity fraud.

A study by Javelin Strategy & Research showed that the number of victims jumped by 12% to 11.1 million adults in 2009, the biggest increase since the survey began in 2003.

“Identity fraud continues on the upswing and we believe it will continue to rise if consumers fail to take proactive steps to prevent fraudsters from taking advantage of their offline and online transactions and their increasingly exposed personal information on social networks,” said Michael Stanfield, CEO of Intersections (INTX), one of the survey’s sponsors.

“The findings of this Javelin report reinforce what we’ve been telling consumers for more than a decade — be vigilant with whom you are sharing your personal information and where you are sharing it. Protect your computer and only transact on confirmed legitimate websites,” Stanfield said in a press release.

The study said that total overall fraud rose by 12.5% to $54 billion.

Payment-card-related fraud is the most common type of crime, according to the study, with someone opening up a new account in the victim’s name. The perpetrator is often someone the victim knows, such as a family member or presumed friend, according to Javelin founder James Van Dyke.

The number of new credit card accounts opened fraudulently rose 39% in 2009, with new online accounts more than doubling, and the number of new e-mail payment accounts rising 12%.

Fraud on existing accounts rose 12%, with the vast majority occurring with credit cards.

The study also found that 29% of identity-fraud victims said that mobile phone accounts were fraudulently opened in their names.

One good thing in the report: less time to resolve identity crime. It takes 21 hours on average, down from 30 hours reported the year before.

When will YouTube be profitable? “In the not-too-distant future,” said Google CFO Patrick Pichette on today’s quarterly earnings call, same as he said last quarter. He did offer a “sound bite” to appease investors and industry watchers: “We’re monetizing more than a billion video views every week on YouTube.” That’s out of “well over” a billion views that YouTube recently said it gets every day. So, let’s put on our fuzzy and unauthorized math thinking cap: There are seven days in a week. YouTube is monetizing in the neighborhood of 14 percent of its total views.

Google’s Nikesh Arora, president of global sales operations and business development, noted campaigns on YouTube’s home page have been undertaken with 90 percent of the top 50 advertisers. He said 90 percent of YouTube’s home-page inventory was sold out in the third quarter. Further, YouTube is beginning to release pre-roll inventory to advertisers — not the most-liked format for watchers or many in the industry, but a good way to make money. And the site is getting more premium content; it tied up a deal with Channel 4 this morning and straightened out its relationships with the music labels in recent weeks.

Google has come a long way from last year in its attitude towards YouTube, when CEO Eric Schmidt called YouTube monetization “the holy grail” and “our highest priority this year.”

“In general we’re really pleased about YouTube’s performance — it is going very well,” said Pichette. Arora added: “We’re pleased with our ability to monetize YouTube so far, and we like the trend.”

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