In a bad economy, companies “batten down the hatches” to prepare for difficult times. Studies show 75% of U.S. companies respond by cutting back and prepare for a difficult period – deservedly so. One common mistake companies make in recessionary times is cutting back on their marketing and advertising budget – this is usually the [...]

Saturday, July 11, 2009 10:08 PST By Janko Roettgers Gigaom Network Nine Inch Nails mastermind Trent Reznor this week published a list of essential guidelines on how to be successful online. Reznor knows a thing or two about Internet success. He became the best-selling artist on Amazon’s MP3 store despite giving his music and videos [...]