Why Advertising is Failing on the Internet

Why Advertising is Failing on the Internet by Eric Clemons, March 2009 Advertising will fail for three reasons: There are three problems with advertising in any form, whether broadcast or online: Consumers do not trust advertising. Dan Ariely has demonstrated that messages attributed to a commercial source have much lower credibility and much lower impact [...]

Facebook, Twitter users beware: Crooks are a mouse click away

Facebook, Twitter users beware: Crooks are a mouse click away By Stephanie Chen CNN (CNN) — If you’re on Facebook, Twitter or any other social networking site, you could be the next victim. That’s because more cyberthieves are targeting increasingly popular social networking sites that provide a gold mine of personal information, according to the [...]

YouTube Monetizing More than 1B Video Views Per Week

YouTube Monetizing More than 1B Video Views Per Week By Liz Gannes Gigaom Network When will YouTube be profitable? “In the not-too-distant future,” said Google CFO Patrick Pichette on today’s quarterly earnings call, same as he said last quarter. He did offer a “sound bite” to appease investors and industry watchers: “We’re monetizing more than [...]

2010 Outlook: Local Interactive Advertising

The wave of Internet advertising that locally focused media companies have been surfing for five years has now peaked, and some media companies are starting to eat sand. For the first time since they began selling online advertising more than a decade ago, sales are in decline for the majority of legacy media companies, but [...]

7 Sins of Landing Page Design by Tim Ash

As presented by Tim Ash of SiteTuners at Affiliate Conference Denver, CO June 2009. We won Tim’s book “Landing Page Optimization” in a drawing! #1 –  Call to Action not clear Visitor does not know what they’re supposed to do. How to order, what number to call, how to contact? #2 – Distracting Visuals Too [...]

Growing Your Business in a Bad Economy

In a bad economy, companies “batten down the hatches” to prepare for difficult times. Studies show 75% of U.S. companies respond by cutting back and prepare for a difficult period – deservedly so. One common mistake companies make in recessionary times is cutting back on their marketing and advertising budget – this is usually the [...]

10 Reasons A Business Should Have a Website

10 Reasons to Have a Website Reason #10: Professional image and credibility by having an Internet presence.  In today’s digital world of the Internet, mobile phones, YouTube, Twitter, Facebook, and blogs, it’s more accepted that a business with a website seems more legitimate. A business without a website and an email address can seem questionable. [...]